Digital Marketing Course

The most widely used and cost-effective method of internet marketing is Search Engine Optimization. With our SEO course, we will help you to rank your website higher than your competitors on major search engines such as Google, Yahoo and Bing for relevant keyword terms that users search to find your business online. We will teach you to optimise your company website to comply with all major search engine guidelines and help your rank in the top 10 organic results.

*WORK ON ACTUAL LIVE PROJECTS | GUARANTEED GOOGLE CERTIFICATION*

New Year Offer – Rs. 22,500/- Only |  Install. 12,000 X 2







Why should I learn this course?

The world is going digital and almost every one of us have access to the internet as well as digital gadgets either directly or indirectly. Thus, it becomes highly important to learn digital marketing including SEO, SMO, Google Adwords, Analytics, Mobile Marketing etc. Such effective steps can helps you to make your career in Fastest Growing Digital Marketing Field.


Course Contents:

Module 1- Search Engine Optimization:

  • Basics of Website Designing / Development
  • Onsite Optimization Basics
  • HTML Basics for SEO
  • HTML Validation using W3C
  • Filename Optimization
  • Title Tag Optimization
  • Meta Tags Optimization
  • Headers Optimization
  • SEO Content Writing
  • Page Speed Optimization Tool
  • Anchor Links Optimization
  • Iframe effects on SEO
  • Image Optimization
  • Creating an XML sitemaps
  • URL Rewriting Techniques (301, 302)
  • Robots.txt File
  • Google Webmaster Tools

Free SEO Software’s:

  • Rank Tracker
  • Website Auditor

Module 1- Search Engine Optimization:

  • Introduction to Offsite Optimization
  • Linking Building Methodology
  • Types of Linking Methods
  • Free Links / Paid Links
  • Directory Submissions for SEO
  • Social Bookmarking
  • Local Business Listing (Local SEO)
  • Citation Submission
  • Forum Signatures and Commenting
  • Using Blogs for SEO
  • Blog Commenting
  • Press Release Submission
  • Article Submissions
  • Tracking the Links
  • Disavow Links Tool
  • Forum Submission

Reporting:

  • Sending Reports to clients
  • How to prepare quote?
  • How to pitch client?

Module 2- Social Media Optimization:

  • Introduction to the course!
  • What is Social Media and the broadening scope of Social Media
  • Choosing your channels
  • Introduction Social Strategy & the Social Journey
  • Vision & Goals
  • Facebook: the quick start guide
  • Facebook: Page creation
  • Facebook: Different post types
  • Facebook: PPC ads
  • Facebook: Using hashtag
  • Facebook: Facebook live
  • Twitter: the quick start guide
  • Twitter: Account creation
  • Twitter: Tweet types
  • Twitter: Using moments
  • Twitter: Tweetdeck
  • Twitter: Twitter analytics

Module 2- Social Media Optimization:

  • Youtube: the quick start guide
  • Youtube: Uploading a video
  • Youtube: Channel creation
  • Youtube: Playlist creation
  • Youtube: Youtube SEO
  • Youtube: Monetization
  • Google+: the quick start guide
  • Google+: Different post types
  • Google+: Google my business
  • Instagram: the quick start guide
  • Instagram: Instagram post
  • Instagram: Instagram direct
  • Instagram: Instagram business
  • Instagram: Instagram ppc ads
  • Instagram: Instagram analytics
  • Using Slideshare
  • Using Pinterst

Module 3- Google Adwords PPC:

  • What Is Google AdWords?
  • Introduction to different Ad networks
  • What is quality score?
  • What is CTR?
  • What is Ad rank?
  • Actual cpc formula
  • NEW- Adwords Interface
  • Using keyword planner
  • Search network campaign
  • Location targeting
  • Language targeting
  • Setting budget
  • Creating ad group
  • Creating ad
  • Editorial guidelines
  • Dynamic search ads
  • Calls only ads

Module 3- Google Adwords PPC:

  • Using Display Planner
  • Display network campaign
  • Display targeting options
  • Display ad types
  • Using video campaign
  • Video ad types
  • Using In-stream ads
  • Using Video-discovery ads
  • Bumper ads
  • Ad scheduling
  • Ad rotation
  • Using Shopping Campaign/PLA Ads
  • Using Google Merchant Center
  • Remarketing
  • MCC- My client center
  • Adwords editor
  • Adwords report

Module 4- Google Analytics Course:

  • Introduction to Analytics
  • Setting up analytics account
  • Setting up property
  • Where to paste analytics code?
  • LIVE analytics account
  • How to export reports
  • Types of reports
  • Real-time reports
  • Location report
  • Traffic source report
  • Content
  • Events
  • Conversions (Goals)
  • Audience Report
  • Demographics report
  • Interest, Geo, Technology report
  • Mobile device report

Module 4- Google Analytics Course:

  • Benchmarking report
  • Users flow report
  • Acquisition report
  • All traffic report
  • Adwords report
  • Search console report
  • Social network report
  • Behavior report
  • Site search report
  • Publisher report
  • Experiments
  • Conversion report
  • Goals report
  • eCommerce report
  • MCF- Multi channel funnel report
  • Setting up Goals/Funnels/Conversions
  • Setting up Filters

Module 5- Affiliate Marketing:

Module 6- Email Marketing:

Module 7- Mobile Marketing:

Module 8- ORM- Online Reputation Management:

Module 9- Google Webmaster Tools:

Module 10- Infographics Content Marketing:

Module 11- Media Buying/Planning/Selling:

Module 12- eCommerce Business:

Module 13- Webinar Marketing:

Module 14- Digital Marketing Stratergy:

Module 15- Viral Marketing:

Module 16- List Building Techniques:

Module 17- Creating a Blog:

Module 18- Whatsapp Marketing:

Module 19- LIVE Streaming:

Module 20- Lead Generation Tool:

Module 21- Bonus 5 DM Tools:

Module 22- Freelancing Techniques:

Module 23- Design Graphic:

Module 24- Video Creation Tool:

Module 25- PUSH Notification Marketing:





Your Course Includes:

Free Video Lectures

A detailed and in-depth coverage of topic

Free phone consultation

Free email consultation



Digital Marketing Growth in India:

Digital marketing industry in India is a booming career today. In a country with a rapid growth economy, it is expected to have a very high significant growth in Digital marketing career. The growth in the digital marketing trends is making a very substantial impact on marketing and advertisement. The big picture of Digital Marketing industry in India cannot be complete if short preview of the past digital marketing statistics is not made.




6x
Growth in
keyword ranking


398%
Increase in
Organic traffic


1105%
Increase in
Top 10 ranking


129%
Increase in
Visit duration




WhatStudent's Say


We do not only provide Digital Marketing Training but we also offer a wide array of related services such as SEO friendly web design, pay per click, affiliate marketing, website audits, social media optimization, branding and several others.


  • I travelled from Surat to Mumbai specially to learn Digital Marketing and the purpose for which i had come here has been achieved in utmost possible way. The trainer was very friendly and solved all my doubts very calmly. Thank You GDP for guiding me right.

    Jayesh Cheeda
    Jayesh Cheeda
    Professional
  • I'm so happy to be part of this institution and learn so much from all the faculty here. All of you guys are doing a wonderful job and thank you for your training and will surely come back for more knowledge. All the very best and thank you for everything. Cheers!!!

    Lavina Shetty
    Lavina Shetty
    Professional


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